Jaguar F-type Wins Award

The F-type was awarded 2013 World Car Design of the Year at the New York Auto Show.  Ian Callum, Director of Design, said: “No design project has given me greater pleasure than the creation of the F-type. It’s a project I’ve looked forward to from the moment I joined Jaguar, and it’s one that’s given my team and I great satisfaction.” The award was collected by Adrian Hallmark, Global Brand Director, who said: “The F-TYPE is the first fullblooded Jaguar sports car to be launched for more than 50 years. Its architecture and technology are world class, wrapped in an evocative and progressive design that could only be a Jaguar – ‘Callum unfiltered’, as we call it in-house.  It is as dynamic yet refined as any Jaguar sports car should be, and is a unique proposition from a performance and price perspective.”

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