Jaguar launches Heritage Racing & E-type Challenge

Jaguar Heritage Racing ConferenceJaguar reinforced its commitment to its Heritage on March 12, with a lavish Press Conference at the RAC Club in Pall Mall, London. D-type 393 RW drew crowds outside, while C-type MDU 212 basked in splendour inside. Famous men from Jaguar’s racing past, Sir Stirling Moss, Win Percy (from Spain) and John Coombs (from Monaco), joined Jaguar big hitters like Ian Callum and PR supremo Frank Klaas to announce a new era of appreciation of Jaguar’s heritage.

“Our heritage has been underresourced in the past,” admitted Klaas. “Jaguar Heritage, the JDHT, has done a great job, with heart and with passion – but has not had the resources to exploit Jaguar’s pedigree to the full. This will change. Innovation and commitment are very much still part of Jaguar today – especially weight reduction and forward-looking design. We will be building on our heritage to unlock the future of our range. We are making our biggest ever investment in brand support. “Racing was always part of the passion of Jaguar, so we are launching Jaguar Heritage Racing, with works-backed C and D-types racing at the Mille Miglia, Nürburgring 500km and Goodwood Revival.” Ken McConomy confirmed that Jaguar will support a six-round E-type Challenge series, building on the great success of the series introduced last year. Run by the HSCC, the five rounds will be:

  • Donington Historic Festival, May 5-6
  • Grand Prix de l’Age d’Or, Dijon, June 23-24
  • Silverstone Classic, July 20-22
  • Nürburgring Oldtimer GP, August 10-12
  • Oulton Park Gold Cup, August 25-27

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