XE Launched in London – September 

September 8 saw Jaguar take over Earls Court and light up London to launch the new XE S model, with narration from John Hannah and performances by Emeli Sandé, The Kaiser Chiefs, Eliza Doolittle and The Royal Ballet. The new car was dramatically delivered to Earls Court by helicopter and high-speed landing craft down the Thames, then escorted by 1960s Mk2 Police cars.

The full range of Jaguar’s vital new compact luxury saloon, the long-awaited successor to the X-type, was then launched at the Paris Motor Show on October 2: while the S has a supercharged 3-litre petrol V6, it will be joined by all-new 2-litre petrol and diesel engines: with rear or four-wheel drive. The aluminium-intensive XE is the lightest, stiffest and most aerodynamic Jaguar saloon ever: “Its lightweight construction, streamlined styling, luxurious interior and outstanding ride and handling are testament to Sir William Lyons’ vision,” says Jaguar. The order books are now open, at http://rules. config.jaguar.com/jdx/en_gb/xe/.

The XE launch was supported by a specially commissioned film featuring Jaguar’s “Perfect Ten” most significant cars, chosen by Lord March, Ian Callum and Brian Johnson of AC/DC. They chose the SS100, XK 120 (NUB 120), C-type NDU 289, D-type 393 RW, Mk2, E-type 77 RW, XJ13, XJ6 SI, TWR XJ-S and XJR-9. Lord March’s number one was the D-type, with both Callum and Johnson championing the C-type. Displayed in the Design Museum’s ‘tank’, on the waterfront close to Tower Bridge, until October 8 was a ‘word cloud sculpture’ in aluminium by the Jaguar Design team, constructed using 95 words in seven languages that express the aesthetics and characteristics at the heart of the new XE.

Comments are closed.